Mickey smashes the broom with an ax, but all the broken parts turn into more brooms bringing more water in and pretty soon he’s drowning in tidal waves. But as Mickey takes a nap, the broom gets out of control and starts flooding the house with water. Mickey hates lugging buckets of water for the Sorcerer, so he swipes the Sorcerer’s hat and gets an enchanted broom to do it for him. Remember The Sorcerer’s Apprentice scene from the classic Disney movie Fantasia?
Today, you’ll come to understand how a variety of factors conspired to create a perfect storm that threatened TaylorMade’s status as the golf equipment industry’s top dog, and how the very tactics that created its unprecedented rise led to its unprecedented fall. The key strategy used to fuel that growth was the concept of Cascading Technologies and Cascading Pricing, which shocked the industry and changed the way golf companies operate.
In Part 1 of this series, we took an in-depth look at TaylorMade’s incredible, and unprecedented, rise from industry also-ran to undisputed leader.